In the high peaks, bright sun and rich volcanic soil of Mount Kenya, a unique and special tea leaf is grown and cultivated. For more than a century, Kenya’s Great Rift Valley has nurtured families of tea growers (10% of Kenya’s economy is dependent on tea, and they are the largest exporters of tea in the world) [source]. Ten years ago, black tea growers in the region began to experiment with a new varietal, and Kenyan Purple Tea was born.
Purple tea is grown on and around Mount Kenya, the second highest mountain in Africa after Mount Kilimanjaro. The cool mountain air allows the sun’s powerful rays to penetrate the leaves of the Camellia Sinensis plant, the plant from which all varieties of tea are cultivated. The intensity of the UV rays causes the leaves to don a protective reddish-purple shield, which produces a uniquely fruity, sweet and flowery flavor when brewed. The tea farmers soon discovered that the purple tea contained the same antioxidant health benefits as other purple foods like blueberries, eggplant and açai berries, but in a much more potent and concentrated quantity.
Purple tea faced obstacles coming to the market when Kenyan black tea producers were able to block its entry into the market for many years. Recently, with the help of intergovernmental organizations, Kenyan purple tea farmers were able to lift the ban on exporting of this exciting new product, and purple tea made its introduction to the rest of the world.
Kabaki Purple Tea is committed to helping sustain the economy and wellbeing of this tenacious group of tea farmers, and to transform the lives and livelihoods of others in the region who want to expand into this enticing new tea varietal. Because of its unprecedented health benefits, Kenyan Purple Tea is able to fetch a higher price on the open market, helping the small tea farmers and innovators that have persisted in growing purple tea in these stone rocky mountain peaks to continue to innovate and thrive. Good for the body and wellness, good for the world, and tastes good—that’s Kenyan Purple tea. Powered by Purple Tea-L-C.